KAPITAŁ INTELEKTUALNY W AGROTURYSTYCE – WYNIKI BADAŃ EMPIRYCZNYCH W WOJEWÓDZTWIE WIELKOPOLSKIM

The aim of this study was to detreminate the impact of intellectual capital on the development of agroturism venture. Due to the fact that intellectual capital is complex resource it was assumed that the level of agritourism services affect the education level. The base material was the results of a survey carried out in 87 agritourism providers located in the Wielkopolska Region. The research shows that intellectual resources are important from the business of farming and agritourism activity point of view. They affect both the scope of this ingenuity, as well as the size of the run farms