Mobile Applications for Agricultural Online Portals – Cross-platform or Native Development

There exist several possible approaches to the development of mobile applications. The paper treats the options of native applications for mobile devices. It analyzes economic aspects of two approaches - native applications development with the help of tools for individual platforms (Windows Phone, Android, iOS) and native applications developed by cross-platform tools represented by the tool Xamarin. In the paper basic variables and a formula for costs calculation are defined. The conclusions show that the utilization of the cross-platform tool Xamarin can lead to significant costs reduction. However, further research is needed mainly in the area of both the complexity development by cross-platform tools and meeting the requirements on UI and UX