AN ANALYSIS OF THE RELATION BETWEEN WINE CONSUMPTION AND CULTURAL MODELS

The paper describes the correlation among grape-bearing areas, grape production, wine production, wine consumption and population figure for various countries. Secondly, it explains the correlation among wine consumption, wine consumer expenditure and a country’s cultural model with reference to the population’s religion in some countries. The statistical method used in testing these connections was the Bravais-Pearson correlation coefficient. An additional analysis of the distribution of grape production, wine production, and wine consumption for the world’s top ten countries was made. Although wine consumption is banned by Islam, Buddhism and Hinduism, there are some Muslim, Buddhist and Hindu majority countries with a high level of wine consumption per capita. This high level is determined neither by the other religion population nor by foreign tourists, but rather by the way in which religion is understood and practiced by individuals