Conjoint measurement was used to determine consumer preference for pork produced with genetically engineered porcine somatotropin (pST). A preference model was constructed based on three pork attributes, fat reduction, price and technology, which allowed for estimable interactions between attributes. Interview surveys were used to collect conjoint data in several shopping centres in three cities. Respondents generally preferred leaner pST-produced pork, but only at fat reduction levels greater than currently attainable with conventional technology
Using the same digital photographs of pork chops varying systematically in fat cover, colour, marbli...
Using the same digital photographs of pork chops varying systematically in fat cover, colour, marbli...
Context. The Australian pork industry would benefit greatly from further development of export marke...
Conjoint measurement was used to determine consumer preference for pork produced with genetically en...
Conjoint measurement was used to determine consumer preference for fresh pork produced with genetica...
Conjoint measurement was used to determine consumer preference for fresh pork produced with genetica...
The progress in porcine somatotropin (pST) application justified an assessment of consumer acceptanc...
The progress in porcine somatotropin (pST) application justified an assessment of consumer acceptanc...
Based on an extensive customized conjoint analysis with 24 attributes of pork production, covering i...
Based on an extensive customized conjoint analysis with 24 attributes of pork production, covering i...
Based on an extensive customized conjoint analysis with 24 attributes of pork production, covering i...
This paper studies, by means of customized conjoint analysis, the trade-offs that Dutch consumers ma...
This paper studies, by means of customized conjoint analysis, the trade-offs that Dutch consumers ma...
This study investigated whether there would be an increase in consumer willingness to pay and purcha...
This study investigated whether there would be an increase in consumer willingness to pay and purcha...
Using the same digital photographs of pork chops varying systematically in fat cover, colour, marbli...
Using the same digital photographs of pork chops varying systematically in fat cover, colour, marbli...
Context. The Australian pork industry would benefit greatly from further development of export marke...
Conjoint measurement was used to determine consumer preference for pork produced with genetically en...
Conjoint measurement was used to determine consumer preference for fresh pork produced with genetica...
Conjoint measurement was used to determine consumer preference for fresh pork produced with genetica...
The progress in porcine somatotropin (pST) application justified an assessment of consumer acceptanc...
The progress in porcine somatotropin (pST) application justified an assessment of consumer acceptanc...
Based on an extensive customized conjoint analysis with 24 attributes of pork production, covering i...
Based on an extensive customized conjoint analysis with 24 attributes of pork production, covering i...
Based on an extensive customized conjoint analysis with 24 attributes of pork production, covering i...
This paper studies, by means of customized conjoint analysis, the trade-offs that Dutch consumers ma...
This paper studies, by means of customized conjoint analysis, the trade-offs that Dutch consumers ma...
This study investigated whether there would be an increase in consumer willingness to pay and purcha...
This study investigated whether there would be an increase in consumer willingness to pay and purcha...
Using the same digital photographs of pork chops varying systematically in fat cover, colour, marbli...
Using the same digital photographs of pork chops varying systematically in fat cover, colour, marbli...
Context. The Australian pork industry would benefit greatly from further development of export marke...