Role of Agricultural Marketing in Transforimg Subsistence Agricultre: African Case Study

A lack of agricultural marketing facilities is generally seen as one of the major obstacles to agricultural development. However, subsistence producers in southern Africa are influenced by certain exogeneous factors, such as competition from commercial production, the well-developed marketing system, and off-farm employment opportunities in South Africa. This paper studies the effect of the institution of an organized marketing system in Ciskei on the level of agricultural production. This is found to have had no significant effect because the majority of the able-bodied males are working in the metropolitan areas of South Africa. This has resulted in agriculture becoming a part-time supplementary activity for women, old men, and children in the rural areas