An Analysis of Perceived Important Challenges Currently Facing the U.S. Grass-fed Beef Industry

A survey was conducted to determine U.S. grass-fed beef producer perceptions of important challenges facing the industry. The most important challenges facing grass-fed beef producers were shortage of processors, lack of a clear marketing system, pasture management problems, and the long period of time required to get animals to the desired market weight. Key words: Grass-fed beef, grain-fed beef, challenge, industr