VARIABLES QUE IMPACTAN EN LA COMPETITIVIDAD DE LAS MICRO, PEQUEÑAS Y MEDIANAS EMPRESAS AGROINDUSTRIALES DE LIMÓN EN TECOMÀN, COLIMA, MÉXICO

This article refers to an investigation related to variables that affect the competitiveness of Micro, Small and Medium Mexican Lemon Agribusiness Enterprises in Tecomàn, Colima, Mexico, and also their place in competitiveness in relation to others. It was drawn up a data collection instrument using, as a theoretical framework, the studies by the World Competitiveness Yearbook supported by the International Management Development (IMD) which uses four variables to determine the level of competitiveness: economic performance, government efficiency the business efficiency and infrastructure