Cooperative Innovation: The Case of Team Marketing Alliance, LLC

With rising volatility in agriculture, farmers increasingly need to manage volatility and elevated risk. This case illustrates the experience of four Kansas cooperatives that combined their efforts to develop risk management services for their members through a jointly owned LLC, Team Marketing Alliance (TMA). TMA’s unique approach to risk management helps producers mitigate output price risk, lock in input purchases and ensure revenue coverage through crop insurance. This case can be successfully used in undergraduate and graduate courses, and in extension seminars focused on agribusiness strategy, risk management, and farmer cooperatives