Economic Value of Recreation – Determinants Influencing the Willingness to Pay in Natural Region with Low-Intensity Agriculture

The presented article deals with an indirect economic value of recreation in natural areas with a low-intensity agriculture. A high focus on nature preservation does not allow the high-intensity agriculture in some region. The conducted research is focused on two regions: Šumava National Park and Podyjí National Park. The aim of conducted research is to determine factors influencing the tourists ́ willingness to pay. Data gathered from tourists ́ survey are elaborated by ordinal logistic regression. Among studied factors are sex, age, education and daily expenditures per person during a stay. Pieces of knowledge introduced in this paper resulted from a solution of the institutional research intention MSM 6046070906 „Economics of resources of Czech agriculture and their efficient use in frame of multifunctional agri-food systems“ and the Internal Grant Agency (IGA) of the Czech University of Life Science in Prague, Registration Number 201111110049