We conduct an experiment with grocery store shoppers using an onsite survey to examine the effectiveness of nutrition labels provided on grocery store shelves. We measure effectiveness of the nutrition labels in terms of how well the labels attract attention and if they affect shopper behavior. Based on our sample, we find that shelf label nutrition information not only attracts shopper attention but affects shopper behavior as well. Further, we find the effect is moderated by a shopper’s propensity to use nutrition information. Our results suggest providing nutrition information via grocery store shelf labels may be a useful medium to convey nutrition information to shoppers. Additionally, increasing interest in nutrition information and t...
A simple experiment is used to examine the effect of grocery store nutrition labels on the sales of ...
This study investigates consumers' use of nutrition information on food package labels in a purchas...
In response to increasing U.S. obesity rates, legislators have begun mandating that chain restaurant...
We conduct an experiment with grocery store shoppers using an onsite survey to examine the effective...
Motivated by a steady global increase in obesity and an increasing demand for healthy foods, a large...
Nutrition labels can potentially benefit consumers by increasing product knowledge and reducing sear...
Nutrition labels can potentially benefit consumers by increasing product knowledge and reducing sear...
Providing nutrition information at the point of purchase is one approach that can be used to help co...
This paper investigates whether information costs under currently regulated nutritional labeling pre...
Copyright © FrancoAngeli.Nutrition information is a policy tool that aims to guide consumers towards...
This paper investigates whether information costs prevent consumers from making healthier food choic...
We manipulated the availability of nutritional information within a fully interactive photorealistic...
To identify the key determinants of consumer attention to nutrition labels, visual search tasks (pre...
International audienceTo examine whether four pre-selected front-of-pack nutrition labels improve fo...
In the past four decades, American consumers have increased the frequency of dining out and, in rece...
A simple experiment is used to examine the effect of grocery store nutrition labels on the sales of ...
This study investigates consumers' use of nutrition information on food package labels in a purchas...
In response to increasing U.S. obesity rates, legislators have begun mandating that chain restaurant...
We conduct an experiment with grocery store shoppers using an onsite survey to examine the effective...
Motivated by a steady global increase in obesity and an increasing demand for healthy foods, a large...
Nutrition labels can potentially benefit consumers by increasing product knowledge and reducing sear...
Nutrition labels can potentially benefit consumers by increasing product knowledge and reducing sear...
Providing nutrition information at the point of purchase is one approach that can be used to help co...
This paper investigates whether information costs under currently regulated nutritional labeling pre...
Copyright © FrancoAngeli.Nutrition information is a policy tool that aims to guide consumers towards...
This paper investigates whether information costs prevent consumers from making healthier food choic...
We manipulated the availability of nutritional information within a fully interactive photorealistic...
To identify the key determinants of consumer attention to nutrition labels, visual search tasks (pre...
International audienceTo examine whether four pre-selected front-of-pack nutrition labels improve fo...
In the past four decades, American consumers have increased the frequency of dining out and, in rece...
A simple experiment is used to examine the effect of grocery store nutrition labels on the sales of ...
This study investigates consumers' use of nutrition information on food package labels in a purchas...
In response to increasing U.S. obesity rates, legislators have begun mandating that chain restaurant...