Economic Impact of the Alabama Green Industry 2003 to 2008: Grower Optimism in a Changing Economy

Greenhouse and nursery contributes significantly to Alabama’s agricultural industry and the nation’s green industry. This industry represents the number one crop sector in Alabama agriculture and ranks 16th in the nation. This paper compared the 2003 and 2008 economic impact of the green industry in Alabama, which showed tremendous growth over the period. The paper also evaluated factors that influence grower optimism for future growth of their firm. It was found that the product type, percentage sales to different states and different wholesale marketing outlet had a significant impact on grower optimism