Pengaruh pelatihan, komitmen organisasi dan kompensasi terhadap kinerja karyawan pelaksana lapangan parkir pr sumber aneka sempana

This internship aims at analizing the strategy for oil palm product regarding the choice of product and the formulation of marketing strategy for facing the global market at Johore Tenggara Oil Palm Sdn Bhd (JTOP) in Johor Bahru, Malaysia. The above objective can be attained by analyzing the products produced JMP. From the analysis, it is resulted that the superior products are determined by the strategy and the implenientation used by the company. Previously, in determining the strategy the analysis on the existing situation is carried out by SWOT analysis. This analysis aims at finding out the internal strengths and weaknesses , as well as the opportunities and external constraints of the company. To carry out the analysis, a case study method is applied. Primary data is obtained by direct interview with the JTOP's board of directors and staffs; while for secondary data, it is obtained from the Management's Report, Annual Report, Production Data, Sales Data, as well as from various other sources such as PORLA, KLCE and Broker. From the SWOT analysis, the result is that the facilities and plants owned by JTOP are very supportive for the development of oil palm business. The superiority owned by JTOP covers : the land which is in accordance with the technical standard, the cultivated plants using hybrid clone, a combination between Dura and Pisifera (DxP) known as Tenera, the plant's age have reached a good level of production which is also supported by the company's good financial condition. Whereas the weakness of the company during this time is in the company's focus on halfmade product, i.e CPO and the marketing is still focused on the local area. The oil palm business has a prospectful description regarding the increase in demand and consumption of palm oil in the world every year. While the threats are coming from the other world's vegetable oils/fats, particularly from ASA and other new producers. From1 the calculation and the prediction on sales of JTOP products using a double exponential smoothing method, by the help of a Quantitative System's for Business computer program, CPO is a product predicted to decrease in its sales volume. In the decrease of volume, it is not too drastic, this is an indication of the company in developing a downstream product from the oil palm industry in order to be able to conlpete more freely (in the global market). For FFB, it is not the product to rely on (if it is seen from the sales prediction) regarding the brand new products from the estate and the unprocessed products. Because in the period of more or less eight hours, if it is not processed, the quality will decrease. While for the PK product the sales level in a particular limit will decrease. As a continuous processed product from PK to PKO and PKC, the phase of implementation is good. It can be seen fro111 the prediction result, the sales volume from the two products will increase. But here the company is requested to be able to accelerate the development and research for the downstream product. Multiple regression analysis resulted by the MINITAB computer program shows that the variables which have clear influences towards CPO sales are: the price and the premium. Meanwhile, those which have clear influences towards PK sales are: the Malaysian sales, the Broker service, the price, R&D, the investment and the premium. Seen from its function, CPO has a superiority regarding that CPO can be used as the subtitution for the vegetable oil and the industrial raw material. From the existing opportunity, the palm oil have an enormous market segment for the world's vegetable oil. Then the world's vegetables oil consumption included in the developing countries which are the settlements for some of the world's population is still low (has not reached the FAO standard). The other opportunity is the agreement on Uruguay Round regarding the Malaysia position during this time as a major producer of the world's palm oil. The threats and constraints faced are in form of a bad competition coming from the other world's vegetable oillfat producers, particularly from the soybean farmers in the United States. On the other hand, if only relying on the primary product for a long-term period it can inflict the company. This may happen because the company does not make use of the additional value of the product and it face the price and the demand fluctuation. To reach the target in global marketing, JTOP should be able to press the cost and increase the production of processing outputs for oil palm. This can be attained by increasing the rendement through the processing process in the factory. Besides, the company should be able to carry out the marketing in order to be able to enter the global market. As the solution for the local consumers, JTOP has operated a system focusing on cost. In catching the international market, the appropriate system is by implementing the differentiation focus system