Eat Your Fruits and Veggies: Who Informs Consumers about Produce Choices and Nutrition?

Food consumption trends in the U.S. may be affected by and/or contributing to the growth in food- and nutrition-related information channels. Information channels are increasing in number, as are the sources (McCluskey & Swinnnen 2004) that provide information. This paper examines consumer perceptions of the relative desirability of various food and nutrition information sources and education methods as well as the relative credibility of various food and nutrition sources. Using data from a 2006 nationwide consumer survey, comparative summary statistics show significant differences between information delivery methods and sources that consumers use and trust. By understanding how consumers receive and value information we can better target consumer groups