ECONOMIC ASPECTS OF THE SOUTH AFRICAN FLOWER INDUSTRY

In this paper some interesting findings from recent studies regarding the economic aspects of the South African flower industry are highlighted. By looking at South Africa’s competitiveness and doing a comparative advantage study, an international perspective is firstly developed. The contribution of the flower industry in the South African economy is then discussed. This includes a case study on flower growers in the Gauteng Province. The final section notes some challenges for this industry. This network of studies provide a basis from which a conclusion can be drawn that it would be important to structure government initiatives to assist the private sector to expand this industry. A strategic planning exercise where the South African flower industry is positioned within an international perspective as well as to take note of the current transformation stage of the economy will be required