STRATEGI PENGEMBANGAN INDUSTRI PERABOT BERBASIS KAYU JATI DAN MAHONI DI KOTA BOGOR

Strategy of furniture industries development based on teak and mahagony in the Municipal of Bogor depends on internal and external factors. At present, these industries are not in good performance and they face difficulties, especially concerning teak as the raw material. Businessmen and carpenters should use technology that consumes materials efficiently. They should apply new and up-todate designs that would satisfy, the customers, improve integrated management system including financial, production;?, organization and marketing networking. The objective of this research is three folds. (1) To analyze and to test the applied technology that should produce the products with efficient raw materials. (2) To formulate various alternative development strategies by identifying internal and external factors. (3) To set up the priority scale for development strategy of furniture industries based on teak and mahogany in Bogor Municipal. The analysis applied in this thesis were: Quality Function Deployment (QFD), Feasibility Study (NPV, IRR, PBP, PI). IFE -EFE Method, SWOT and its strategy Matrix, and Analytical Hierarchy Process (AHP). Result of this research stated that the priority strategy in consecutive orders are business divers injection, training methods, and application of technology in using teak and mahogany. According to this research, it is suggested that the best solution for furniture business in Bogor should only involve assembly stage. It implies that the wood preparation and carving should be carried out in other cities: such as Jepara and Pasuruan, here the raw materials and the skilled carpenters are available; meanwhile the finishing stage and marketing should be done in Bogor. Strategy of furniture industries development in Bogor could be successful if the businessmen, the carpenters, persons involved in bureaucracy, and associations of furniture business altogether avoid the practice of corruption, nepotism, and collusion. They should care inure for business ethics in order to anticipate globalization in marketing