EVALUASI KELAYAKAN INVESTASI PENDIRIAN PABRIK MINYAK KELAPA DI KABUPATEN BENGKALIS

The objective of this study is to evaluate investment feasibility of the establishment of palm tree oil plant at Bengkalis Regency from business aspect, technical aspect, and financial aspect. Analysis on business aspect feasibility is done with reviewing market aspect and industrial environmental analysis. Analysis on market aspect is done with reviewing: size of the market, selling method, rice level, distribution channel. Industrial environmental analysis is done on five strengths method that support industrial competitiveness which are buyers, suppliers, substitute product, new products and inter-industrials competition. Technical aspect feasibility analysis in done to review all things that relate to engineering and production of palm-tree oil include raw materials, techno log^, infrastructure, human resources. Analysis on financial aspect feasibility is done with calculation of investment criteria, payback period, n ect. resent value (NPV, internal rate of return (IRR), benefit cost ratio (BCR). The result of business aspect feasibility analysis, technical and financial aspect showed that decision to establish palm-tree oil plant by The Cooperative Berkat Sepakat at Bengkalis Regency is the correct effort