ANALISIS STRATEGI USAHA BUNGA POTONG PT. SAUNG MIRWAN

Increasing demand of cutting flower make agribisnis business of cutting flower increasing, too. So with competition situation which the company Saung - Mirwan Ltd where located at Cisarua Bogor who experienced in agribisnis business. This company want to increased business strategy with chooses better alternatif strategy. Process of choosing alternatif did with analyze internal – external factor and learn of influence factor. Reasearh showed that supplies have important role to decide alternatif strategy becalise company depend with get of flower seed, and so with high cost investment. But, probability of demand and strong position in the competition very profitable. Choose of allernatif strategy what can do it is with research invesment and development of unites joint venture with farmer. In side the company can to develop lokal product with high quality. Development of lokal marketing strategy needs attention for antisipation over production