ANALISIS STRATEGI PENINGUTAN USAHA PENANGKAPAN IKAN DI DKI JAKARTA

The SWOT (Strengths, opportunities, weaknesses, and threats) analysis of DKI Jakarta Fish Catching Business was done to determine the maximum potential of strength and opportunity factors and the minimum potential of the weakness and threats factors of the fish catching business in DKI Jakarta. The SWOT analysis was then followed by the Analytical Hierarchy Process (AHP) in order to study the decomposition, comparative judgement, synthesis of priority, and logical consistency of the fish catching business factors found through the SWOT analysis. Based on the result of the analysis, then the alternatives to enhance the development of the fish catching business in DKI Jakarta were defined. The results of the study indicated that there were 7 (seven) alternatives which could enhance the development of the fish catching business in DKI Jakarta. The alternatives were 1). Improvement of port infra structure (Weight score: 0.292); 2). Improvement of manpower (Weight score: 0.237); 3). Improvement of the quality of catching equipment (Weight score: 0.141); 4). The availability of capital resources (Weight score: 0.119); 5). Proper conduction of the fish auction (Weight score: 0.1 17); 6). Implementation of the PMMT (Weight score:0.05); and 7). Development of collaboration with other institutions (Weight score 0.043). The fish catching equipment that were recommended to be improved were 1). Payang (Weight score 0.40); 2) Gillnet (Weight score 0.22); 3). Muro Ami (Weigh score 0.09); 4). Pancing Rawe (Weigh score: 0.08); 5). Jaring Rampus (Weigh score: 0.05); and 6). Bubu (Weigh score: 0.05)