CONSUMER USE OF NUTRITION LABELS ON PACKAGED MEATS

Consumer perceptions of the importance of nutritional labeling of fresh meats and knowledge of nutritional terms have been presented in the Journal of Food Distribution Research (Piedra, et al 1995). This article presents follow up information on consumer reported uses of nutritional labels on packaged meats and the specific nutrients that the consumers check for on packaged meats. The results indicate that consumers use nutrition labels to check for desirable dietary components and to compare nutrient content among meats as well as to check for the presence of undesirable dietary components in packaged meats