This analysis employed retail scanner data to investigate the demand for fluid mild differentiated by fat content. All own-price elasticities were significant and negative. Demand for low-fat milk was elastic, while demand for whole milk was inelastic. This article addresses the use of milk as a loss leader
This paper investigates the impacts of store brands (i.e., private labels) and retail characteristic...
Consumption of lowfat and skim milk has increased substantially over the past decade. This study inv...
The purpose of this study was to determine whether there is a statistical difference in sales respon...
This analysis employed retail scanner data to investigate the demand for fluid mild differentiated b...
This analysis employed retail scanner data to investigate the demand for fluid mild differentiated b...
We explore brand level strategic interactions between skim/low fat and whole milk brands by estimati...
We explore brand level strategic interactions between skim/low fat and whole milk brands by estimati...
This study examines retail fluid milk products purchase data from Nielsen 2005 home scan data. The d...
This study examines retail fluid milk products purchase data from Nielsen 2005 home scan data. The d...
We study a heretofore unexamined type of product differentiation, horizontally differentiated produc...
We study a heretofore unexamined type of product differentiation, horizontally differentiated produc...
The demand for fluid milk products has changed dramatically in recent years not only in terms of low...
This study examined consumer demand for organic fluid milk in the current maturing organic market us...
This study examined consumer demand for organic fluid milk in the current maturing organic market us...
This paper investigates the impacts of store brands (i.e., private labels) and retail characteristic...
This paper investigates the impacts of store brands (i.e., private labels) and retail characteristic...
Consumption of lowfat and skim milk has increased substantially over the past decade. This study inv...
The purpose of this study was to determine whether there is a statistical difference in sales respon...
This analysis employed retail scanner data to investigate the demand for fluid mild differentiated b...
This analysis employed retail scanner data to investigate the demand for fluid mild differentiated b...
We explore brand level strategic interactions between skim/low fat and whole milk brands by estimati...
We explore brand level strategic interactions between skim/low fat and whole milk brands by estimati...
This study examines retail fluid milk products purchase data from Nielsen 2005 home scan data. The d...
This study examines retail fluid milk products purchase data from Nielsen 2005 home scan data. The d...
We study a heretofore unexamined type of product differentiation, horizontally differentiated produc...
We study a heretofore unexamined type of product differentiation, horizontally differentiated produc...
The demand for fluid milk products has changed dramatically in recent years not only in terms of low...
This study examined consumer demand for organic fluid milk in the current maturing organic market us...
This study examined consumer demand for organic fluid milk in the current maturing organic market us...
This paper investigates the impacts of store brands (i.e., private labels) and retail characteristic...
This paper investigates the impacts of store brands (i.e., private labels) and retail characteristic...
Consumption of lowfat and skim milk has increased substantially over the past decade. This study inv...
The purpose of this study was to determine whether there is a statistical difference in sales respon...
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