EMERGING DEMANDS ON OUR FOOD AND AGRICULTURAL SYSTEM: DEVELOPMENTS IN ENVIRONMENTAL LABELING

A growing number of consumers are demanding more environmentally benign products, and companies are meeting this demand by making environmental claims on product labels. This phenomenon has led to two policy issues. One is preventing deceptive environmental labeling. The other is whether ecolabeling should be used to achieve environmental policy goals. This paper describes national and international developments in these two policy areas and explores marketing and policy implications for the food and agricultural system