SOCIAL MEDIA AND ITS INFLUENCE ON VOCABULARY AND LANGUAGE LEARNING: A CASE STUDY

Social media is a prominent medium of communication and used by all generations. Besides a tool of communication, institutions have integrated social media such as Twitter, Facebook, and YouTube as learning tools to deliver new information and connect with students. The popularity social media gained over the years has become a debate whether social media platforms are effective teaching and learning tool. This study attempts to seek the influence of social media on English vocabulary development among students in public and private universities in Malaysia. This study also aims to explore the influence of social media on interest in language learning skill. Besides, this study investigates how these platforms cause positive and negative influence language learning. Data and responses for this study made use of questionnaires. The questionnaire data was then analyzed quantitatively using SPSS. The findings revealed that social media sparks language learning interest among English learners. Article visualizations