ANALISIS GAYA HIDUP, BINTANG IKLAN DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG PADA KONSUMEN ONLINE SHOPEE (Studi Kasus Dilakukan pada Mahasiswa Universitas Islam Batik Surakarta Fakultas Ekonomi Prodi Manajemen)

The purpose of this study was to determine the effect of Lifestyle, Star advertising and trust in the interest in buying Shopee online. This research was conducted at the Islamic Batik University of Surakarta, the samples taken were 77 people using the proportionate stratified random sampling method. Data collection is done by distributing questionnaires using a 5-point Likert scale to measure 16 indicators. The analysis technique used is multiple linear regression. The results of this study indicate that each variable of Lifestyle, Ad Star, and Trust with buyers has a positive and significant effect on repurchase interest. This shows that lifestyle, advertising stars, and trust with buyers can increase repurchase