ANALISIS EFISIENSI PEMASARAN JAMBU KRISTAL DI DESA KARANGDORO KECAMATAN TEGALSARI KABUPATEN BANYUWANGI

ABSTRACTThis study aims (1) To determine the types / types of guava crystal marketing channels in Karangdoro Village, Tegalsari District, Banyuwangi Regency and (2) To determine the efficiency of marketing and marketing channels of crystal guava farmers in Karangdoro Village, Tegalsari District, Banyuwangi Regency. This research was conducted by purposive sampling. in Karagdoro Village, Tegalsari District, Banyuwangi Regency, using a non-probability sampling method, using 35 samples of guava crystal farmers. Data analysis used is marketing channel analysis, marketing margin analysis, market integration analysis, market behavior analysis, price transmission elasticity analysis, market behavior analysis, and market structure analysis to determine the types of marketing channels and marketing efficiency of crystal guava. Based on the results of this study, it shows that the guava crystal marketing channel in Karangdoro Village has two marketing channels and an efficient channel is found in the second channel because the second channel is shorter than the first channel