Pengaruh Produk Wisata Dan Word Of Mouth Terhadap Keputusan Berkunjung Dengan Citra Destinasi Sebagai Variabel Intervening (Studi Pada Cafe Sawah Desa Pujon Kidul Kabupaten Malang)

AbstractThis study aims to analyze the effect of tourism products and word of mouth on the decision to visit with the image of the destination as an intervening variable in Cafe Sawah, Pujon Kidul Village, Malang Regency. The population in this study are visitors who visit Sawah Cafe. The sample used in this study is 64 samples with accidental sampling method. The results of this study indicate that tourism products and word of mouth have a significant and significant effect on destination image, destination image has a positive and significant effect on visiting decisions, tourism products and word of mouth have a positive and significant effect on visiting decisions, destination image is able to mediate the relationship between tourism products and word of mouth for visiting decisions.Keywords: Tourism Products, Word of Mouth, Destination Image, and Visiting Decisio