Disney\u27s Portrayal of Women: An Analysis of Female Villains and Princesses

Abstract This study was conducted to understand how our views of women are shaped by Disney films. Specifically, this paper looks at how female villains and princesses are portrayed in nine Disney movies. These films were studied and coded for similarities and differences within specific themes. Ultimately, this study concluded there were a number of similar themes in regard to appearance, nonverbals, interactions, and common female stereotypes. The study also noted a shift between older (four movies before 1990) and newer (five movies after 1990) Disney movies; however, many of the changes do not occur until the most recent Disney movie (Moana) came out in 2016. The study shows an association between Disney’s media portrayal of women and the negative impacts on society. Research finds that because the film group provides two options for young girls to choose from, they are not given effective role models