Tinjauan Terhadap Perjanjian Pemasaran Barang dan Atau Jasa Dengan Cara Endorse Ditinjau Dari Perspektif Hukum Islam

The more developing science and technology, the more the methods used in the buying and selling process are also developing. Starting from a barter system that is done by exchanging goods face to face, developed into a sales system using promotional services using the internet with a wider range of so-called endorsements. The problems in this study are: How is the concept of endorsement in an Islamic perspective and how ethical is it for an endorser to market products according to an Islamic perspective. To answer some of these questions, research is conducted with data obtained from primary and secondary books literature. This data collection technique is in the form of literature study related to research. The nature of the research used in this research is prescriptive that is by assessing and describing a provision that has been regulated by law. This research approach is carried out with a normative approach to Islamic law, which is based on the Al-Quran and Hadist. The results showed that endorsement in the Islamic perspective is as follows: Implementation of Islamic endorsement: a. Goods or products endorsed must be halal, b. Goods or products endorsed are original products, c. The contract must be in writing, d. Wage. Good ethics for endorsers in endorsements: a. An endorser must be friendly, b. The endorsement process is carried out politely, c. There is no content that vilifies other products, d. Not praising excessively promoted products, e. Do not use the word oath, f. Transparent in promoting a product, g. Endorser must cover genitalia