Aktivitas Humas Universitas Islam Riau Dalam Membina Hubungan Baik Dengan Media Massa

This research is motivated by the desire to find out the public relationsactivities of the Riau Islamic University in fostering good relations with the mass media. Activity is one of the activities carried out by someone in a company, while public relations activity is one of two-way communication at a company with the aim to help and cooperate. Public relations activities here are related to four things that greatly affect the role of Public Relations activities, namely: Communication, Relationship, Back up management, and Good image maker. This type of research conducted by researchers is a type of qualitative descriptive research with interview, observation and documentation data. In this study, researchers emphasize here to look at public relations activities in fostering good relations with the mass media at the Islamic University of Riau, where public relations activities greatly affect the running of an organization or agency. This can be seen from the public relations activities carried out by the Riau Islamic University public relations based on four things namely Communication, Relationship, Back up management, and Good image maker. The results of the study here indicate that in this study the role of public relations is very important for an institution, because without public relations an institution will not run properly in accordance with the stated goals