Second/Third Generation Asian Business Entrepreneurs in the Uk

The growth of Asian enterprises has been a much commented feature of the small business population. Asian entrepreneurs have been eulogized by the popular press keen to laud free enterprise heroes. More detached academic commentary has also sought to identify the key success factors for this entrepreneurial minority. This paper seeks to explore the role of the second/third generation of British Asian entrepreneurs who were brought up and educated in the UK. In order to analyze the position of second/third generation Asians in business, a series of qualitative interviews were undertaken with 10 respondents, five men and five women. The questions asked focus upon second generation banking, management style, use of technology and expansion. This paper sheds light n a number of neglected issues within the increasingly important area of ethnic entrepreneurship. First a clearer picture will emerge of the roles, responsibilities, vision and practices of this new generation of entrepreneurs. Second, methodologically the paper will be novel in so far as the gender and ethnicity issues are both taken into account. Half the respondents are women. Hence the study also aims to examine the hitherto neglected issue of womens experiences in managing enterprises. Finally, policy makers are increasingly reminded to appreciate the need of the diversity of ethnic minorities in business