Factors Affecting Tourism Industry of Nepal

The purpose of this study is to find the factors that are affecting the Nepalese tourism industry and SWOT analysis. The primary data was used to determine the factors influencing the Nepalese tourism industry in order to explore them. The questionnaire survey was conducted from March to May 2019. Data was collected from managers of sample hotels & travel agencies and tourists visiting various places of Nepal. An exploratory research design was used. Simple descriptive statistical tools such as frequencies, mean, standard deviation, and rank were used as statistical tools. The results show that the heritage tourism, religious tourism, cultural tourism, adventure or eco-tourism, wildlife tourism, and sports tourism are the positive factors whereas lack of infrastructure, ineffective promotional policies, inadequate tourist’s services and facilities, inadequate knowledge and training of personnel in the tourism sector, inadequate infrastructure facilities, and lack of incentives in the tourist sector are the negative factors. The important aspect or value of this research is that it has brought into consideration almost all the important factors that are affecting the Nepalese tourism industry according to the view of managers and tourists. Keywords: Factors, Negative factors, Positive factors, SWOT, Tourism industry, Tourists DOI: 10.7176/JTHS/51-04 Publication date:October 31st 2020