One Village One Product Movement in Rural Economic Empowerment

The one village one product movement is one of the village community empowerment programs, which aims to develop superior village products that are considered to have more competitive competitiveness. With the one village one product program, it is hoped that it can grow and motivate villagers in developing their business activities, so that they can increase community income and welfare, and can support rural economic growth. Through the synergy of the use of village funds in community economic empowerment, superior village products can be produced that are suitable and appropriate to drive the community's economy. For this reason, the involvement of village residents in the process of determining the economic empowerment program is very necessary, so that the superior village products that are determined are business activities that have been produced by most of the village community, and are truly in accordance with their needs. Community economic empowerment programs must be able to reach various aspects needed, including institutions, business management, technology transfer, and marketing, because the orientation of the development of superior village products is able to enter modern markets. Therefore, it takes the commitment of the village government to carry out guidance and development by providing the facilities needed in the economic empowerment program. The synergy of the village government and villagers can become social energy in driving the village economy through the one village one product program.Keywords: people's economy, empowerment, OVOP, village government.DOI: 10.7176/RHSS/10-18-04Publication date:September 30th 202