Impact of Strategies in the Development and Growth of Businesses

Strategies represent the actions that need to be taken to meet long-term business objectives. There are several types of strategies that can be used, depending on the objectives of the business. The most common strategies that most organizations can implement are the strategy of growth, contraction, sustainability and combined. Selecting one of these strategies sets the scenario for the entire organization. To be successful in the environment in which they operate, businesses must also be defined for any of the overall competitive strategies (Porter Strategies). To have a competitive advantage in the environment in which they operate, depending on their activities, from the circumstances and their current condition, businesses need to decide on the right strategy, which will enable them to be successful in achieving their goals. The purpose of this paper is to be treated the role and importance of strategies and their impact on the development and growth of businesses in Republic of Kosovo. On this study were used results from quantitative research analyses (quantitative) where data collection was done through questionnaire. Were used describing statistics from Statistic Agency of Kosovo – SAK, Agency for Business Registration of Kosovo – ABRK. Was used theoretical literature of strategic management and literature from papers in various international journals