SUSTAINABLE TOURIST VILLAGES MANAGEMENT BASED ON JAVANESE LOCAL WISDOM ‘MEMAYU HAYUNING BAWONO’ BEST PRACTICE OF DESA WISATA PENTINGSARI, YOGYAKARTA

Purpose of the Study: This study aims to identify the potential of Pentingsari Tourist Village and tourist characteristics and analyze the presence of local wisdom Memayu Hayuning Bawono in Pentingsari Village, especially its implementation in the sustainable Tourist Villages management. Methodology: This research uses a "multi-method" or mixed-method approach. In addition to conducting non-participant observation in the Pentingsari tourism village, researchers also conducted in-depth interviews with a purposive sampling method. While the accident sampling method was adopted to distribute questionnaires involving 72 respondents (tourists). Main Findings: This research found that tourism and local wisdom have become unity and seem to strengthen one another. In other words, harmonization between the environment, arts and culture, and community life aspects through local wisdom, can become a tourism commodity. On the other hand, tourism provides economic and social impacts to preserve the local sense of the community. Implication/Applications: This case study can be useful as a role model of sustainable tourism management based on local knowledge. Besides, this study can enrich references related to the concept of sustainable tourism based on local wisdom. Originality of the study: The paper is original, and this is the current study to examine the local wisdom Memayu Hayuning Bawono in Pentingsari Village, particularly related to tourism issues