ANALYSIS OF FACTOR FACTORS THAT INFLUENCE DIVIDEND POLICY IN CONSUMPTION GOODS COMPANY LISTED IN INDONESIA STOCK EXCHANGE PERIOD 2015-2017

This study aims to determine the factors that influence dividend policy in consumer goods industry companies. The research method used is quantitative. This type of quantitative descriptive research is based on a population level of 50 companies and a sample of 20 companies in the 2015-2017 period with a purposive sampling technique. Data collection techniques by means of documentation and secondary data sources from the IDX financial statements for the 2015-2017 period. This research was tested using a classic assumption test. The results of the analysis of the coefficient of determination obtained an adjusted R square value of 0.376 means that the variation in stock price variables can be explained by variations in the Profitability, Leverage, Liquidity, Capital Structure and Dividend Policy variable is 37.6% while the remaining 62.4% is a variable variation which is not explained in this study. The results showed that partially Profitability has a positive and significant effect on Dividend Policy. While other variables, namely: Leverage, Liquidity, Capital Structure have no effect and are not significant on Dividend Policy.Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi kebijakan dividen pada perusahaan industri barang konsumsi. Metode penelitian yang digunakan adalah kuantitatif. Jenis penelitian deskriptif kuantitatif berdasarkan tingkat populasi sebanyak 50 perusahaan dan sampel sebanyak 20 perusahaan periode 2015-2017 dengan teknik purposive sampling. Teknik pengumpulan data dengan cara dokumentasi dan sumber data sekunder dari laporan keuangan BEI periode 2015-2017. Penelitian ini di uji menggunakan uji asumsi klasik . Hasil analisis koefisien determinasi di peroleh nilai adjusted R square sebesar 0,376 artinya variasi variabel harga saham yang dapat di jelaskan oleh variasi variabel Profitabilitas,  Leverage, Likuiditas, Struktur Modal dan Kebijakan Dividen adalah 37,6% sedangkan sisanya sebesar 62,4% merupakan variasi variabel yang tidak di jelaskan dalam penelitian ini. Hasil penelitian menunjukkan bahwa secara parsial Profitabilitas berpengaruh positif dan signifikan terhadap Kebijakan Dividen. Sedangkan variabel lain yaitu : Leverage, Likuiditas, Struktur Modal tidak berpengaruh dan tidak signifikan terhadap Kebijakan Divide