THE HOUSE AS A STUDIO: mediation in Telejournalism during the Covid-19 Pandemic

The present work tried to ponder about the communication strategies employed by a local television station, TV Anhanguera, an affiliate of Rede Globo in the state of Goiás, during the Covid-19 Pandemic period, with regard to the professional exercise of the presenters of Bom Dia Goiás, Anhanguera Newspaper 1st edition and Anhanguera Newspaper 2nd edition. From the monitoring of the three TV news programs for a period of two months, an analysis was made of the mediation built with the viewers in view of the policy of rotation of professionals adopted by the broadcaster. It was possible to conclude that there was no highlight to a presenter who represented "the face" of each news program, but the work in home office emphasized the possibility of approaching viewers by highlighting the intimacy of journalists through the exposure of their homes.El presente trabajo pretendía reflexionar sobre las estrategias de comunicación empleadas por una cadena de televisión local, TV Anhanguera, filial de Rede Globo en el estado de Goiás, durante el periodo de la Covid-19 Pandemic, con respecto al ejercicio profesional de los presentadores de las noticias de televisión Bom Dia Goiás, Jornal Anhanguera 1a edición y Jornal Anhanguera 2a edición. A partir del seguimiento de los tres repartos de noticias durante un periodo de dos meses, se analizó la mediación construida con los espectadores antes de la política de retransmisión de los profesionales adoptados por la estación. Fue posible concluir que no había énfasis en un presentador que representaba "el rostro" de cada noticia de televisión, pero el trabajo en la oficina en casa acentuó la posibilidad de aproximación a los espectadores al resaltar la intimidad de los periodistas a través de la exposición de sus hogares.The present work tried to ponder about the communication strategies employed by a local television station, TV Anhanguera, an affiliate of Rede Globo in the state of Goiás, during the Covid-19 Pandemic period, with regard to the professional exercise of the presenters of Bom Dia Goiás, Anhanguera Newspaper 1st edition and Anhanguera Newspaper 2nd edition. From the monitoring of the three TV news programs for a period of two months, an analysis was made of the mediation built with the viewers in view of the policy of rotation of professionals adopted by the broadcaster. It was possible to conclude that there was no highlight to a presenter who represented "the face" of each news program, but the work in home office emphasized the possibility of approaching viewers by highlighting the intimacy of journalists through the exposure of their homes