ANALISIS KRITIS DAMPAK INTERNET TERHADAP PERILAKU MEMBACA MAHASISWA

This study attempts to explore students reading behavior in online and offline media, and then analyze its impact on students content recall ability and comprehension. This research uses sequential mix method approach; involving sequential qualitative and quantitative research methods. First, surveys were conducted on some samples (N = 279) to explore students' reading behavior profile. Second, two groups of respondents were provided (each, N = 30). Group A is treated to read online, group B offline. Next, they were tested with a written test. The results of this study show that students have a dualistic tendency to choose reading media. Most of them pick and prioritize reading offline. However, on the other hand, they also like to read various online material. This choice is based on the reason that reading on online media has many options for reading materials, efficiency, convenience, low cost, and up-to-date. Interestingly, most students often get lost on searching for sources that not credible, such as Blogspot. Because, when looking for reading material, they only rely on big titles as the keyword. In terms of content recall ability and comprehension, reading material online proved to trigger a pattern of fast reading, short and not deep. This condition causes the students content to recall ability and comprehension to be lower than reading offline. Further research will be more interesting when examining how online materials influence or change students reading behavior. This is useful for lecturers as a consideration in presenting lecture materials amid the euphoria of ICT-based learning trends. Kata Kunci: analisis kritis, internet, perilaku membaca