TOTAL QUALITY MANAGEMENT IN ISLAMIC BASED UNIVERSITY

Abstract: Total Quality Management (TQM) is management framework based on the belief that an organization can build long-term success by having all its member in the organization, from low- level staff to its highest ranking executives, focus on improving quality and delivering customer satisfaction. Total Quality Management (TQM) is defined as continuous effort by the management as well as employees of a particular organization to ensure long term customer loyalty and customer satisfaction. A one happy and satisfied customer brings more than ten new customers along with him/her whereas one disappointed individual will spread bad word of mouth and spoil several existing as well a potential customer. A core definition of TQM describes a management approach to long-term success through customer satisfaction. In a TQM effort, all members of an organization participate in improving processes, products, services, and the culture in which they work. TQM requires organizations to focus on continuous improvement or Kaizen. It focuses on process improvements over the long term, rather than simply emphasizing short-term financial gains. TQM prescribes a series of ways for organizations to accomplish this, with the pathway to successful improvement centered on the use of i). Strategy, ii). Data, and iii). Effective Communication to instill a discipline of quality into the organization’s culture and processes.Keyword: Total Quality Management, Islamic Based Universit