ABSTRACT The central problem of this research is the issue of demographic bonus and millineal generation whose impact can be an opportunity or threat to the sustainability and progress of the development of the Indonesian nation. The purpose of this research is to find indicators of character and milineal behavior and analyze the potential opportunities and threats. This study uses a qualitative approach using observation, interview, and documentation data collection techniques. The results of the study concluded that millennial generation has a unique character based on region and socio-economic conditions. One of the main characteristics of millennial generation is that it is characterized by a very literate digital, communicative, and mu...