Purpose – The purpose of this paper is to understand consumers’ behaviour in fast-food restaurants in Spain. To this end, the authors conducted a survey that combined a classification of food values, as proposed in the relevant literature, with a related model that links personal values to behaviour. Design/methodology/approach – A sample of 400 consumers was gathered from two different, leading fast-food chains operating in Spain. With these data, respondents were grouped through hierarchical cluster analysis and K-measures, and in accordance with Lusk and Briggeman’s (2009) food values and the food-related lifestyle model. The authors validated these clusters by means of ANOVA and discriminant analysis, which led to useful observat...
A fast food restaurant is a growing business and with the time evolving the pattern of eating habits...
Purpose: The main aim of this research is to characterize the tourists visiting top-level restaurant...
2013 dissertation for MSc in International Business Management. Selected by academic staff as a good...
A partir de la clasificación de los valores alimenticios propuesta pertinente por Lusk y Briggeman ...
In this research, the effective factors on the behavioral tendencies of the customers of fast food r...
La comida rápida ha sido incluida por muchas personas dentro de sus hábitos alimentarios, y esta es ...
The main research objective of this study was to find out whether perceived value significantly affe...
PhD ThesisThis study deals with the investigation of store image for fast food restaurants in Greec...
The concept of meal as eating a variety of kinds of food at regular intervals have now been replaced...
Standardization and service quality (SQ) are two important criterion for fast food restaurants (FFRs...
Nowadays the fast food restaurants have reached in a massive way penetrate the whole world, and the ...
Bu çalışmada, İzmir ilindeki tüketicilerin fast food tüketimleri ile yaşam tarzları arasındaki ilişk...
In this fast-moving era, food plays a vital role in the human mankind lives. It was listed the top 5...
The present study aimed to investigate Portuguese consumers' interestfor the provision of nutrition ...
The global expansion of fast food consumption habits and the consequent change in the competitive en...
A fast food restaurant is a growing business and with the time evolving the pattern of eating habits...
Purpose: The main aim of this research is to characterize the tourists visiting top-level restaurant...
2013 dissertation for MSc in International Business Management. Selected by academic staff as a good...
A partir de la clasificación de los valores alimenticios propuesta pertinente por Lusk y Briggeman ...
In this research, the effective factors on the behavioral tendencies of the customers of fast food r...
La comida rápida ha sido incluida por muchas personas dentro de sus hábitos alimentarios, y esta es ...
The main research objective of this study was to find out whether perceived value significantly affe...
PhD ThesisThis study deals with the investigation of store image for fast food restaurants in Greec...
The concept of meal as eating a variety of kinds of food at regular intervals have now been replaced...
Standardization and service quality (SQ) are two important criterion for fast food restaurants (FFRs...
Nowadays the fast food restaurants have reached in a massive way penetrate the whole world, and the ...
Bu çalışmada, İzmir ilindeki tüketicilerin fast food tüketimleri ile yaşam tarzları arasındaki ilişk...
In this fast-moving era, food plays a vital role in the human mankind lives. It was listed the top 5...
The present study aimed to investigate Portuguese consumers' interestfor the provision of nutrition ...
The global expansion of fast food consumption habits and the consequent change in the competitive en...
A fast food restaurant is a growing business and with the time evolving the pattern of eating habits...
Purpose: The main aim of this research is to characterize the tourists visiting top-level restaurant...
2013 dissertation for MSc in International Business Management. Selected by academic staff as a good...