Risk-taking performances in Chinese video streaming : a study on streamer-viewer interactions

This project focuses on viewer-streamer interactions in the rapidly growing live video streaming industry in China, more specifically for risk-taking content. This researcher investigated the users’ motivations and engagement relating to risk-taking performances. Compared to traditional mass media, interactions between viewers andstreamers in live streaming appear to have strong social connection and community base.This study is a qualitative study where multiple methods were applied to collect original data; based on two different Chinese live-streaming platforms. It discusses streamers’ motivations for conducting risk-taking performance, caused by economic reasons and shaped by business models. This study determines the live-streaming experience of both streamers and viewers in three themes: motivation, interactions and experiences