An ARTISAN perspective for software development, commercialisation and artistic co-creation : a case study

Making music is a very personal endeavour, where artistic bias can impact artistic collaboration, software development and the commercialisation of software generated through the creative process. This investigation provides an understanding of the behavioural characteristics, artistic and technical knowledge and application, and industry contexts, of two groups of electronic musicians using a shared software platform. Under investigation are the commercialisation and collaborative opportunities within in the Max/MSP and Ableton Live! artistic and economic communities (ecosystems), of which, Max for Live! is a shared sub-ecosystem. This investigation presents two frameworks: “The Five Cs” framework and the “ARTISAN” framework, designed to reflectively reduce the effects of artistic, technical, and psychological biases, that can serve as a barrier to driving innovation, commercialisation opportunities and collaboration