Media for development and democracy : a new paradigm for development incorporating culture and communication

This thesis examines the use of media and journalistic practice for development. The study concentrates on Africa and argues that development strategies are dependent on a clear understanding of the contexts and constraints of a situation. It is argued that Africa's history and present political and socio-economic situations have contributed to the instability and poverty facing many of its nation states. It is also argued that continued dependency by African nations on richer Western nations is a problem originating from colonial imperialism and the failed dominant paradigm, recently reinvented as globalisation and global economic rationalisation. The work presents a view of communication for development which can only be achieved with an understanding of the relations between media, culture, dependency and the making of meaning.Solutions to Africa's problems may require Africans themselves undertaking development in a concept of their own 'voice' and self-representation. With this view, a model for how journalists, using media, should actively engage in development is suggested. Two case studies are presented : a study of communication dysfunction at Kakuma refugee camp in Kenya and a study of the concept of Edutainment by South Africa's Soul City's organisation. Further, selections of media programs are presented as part of the dissertation's proposed body of work