Media event, racial ramblings, or both? : an analysis of media coverage of the Tamworth Council Sudanese Refugees Resettlement Case (2006)

This article presents our analysis of Australian media reporting of the 2006 Tamworth City Council’s decision to refuse the resettlement of five Sudanese families in Tamworth (NSW) and subsequent reversal, supposedly due to the pressure brought to bear on the council as a result of the media “hype.” The question at the core of our analyses is as follows: Did the media play a role in the over-(re)presentation of this case as racist or was it just a case of the media reporting racism? Informed by media framing theory, we examine print media reports for patterns of presentation as well as representations of both the council and the refugees who were the focus of the reporting. We conclude that while the media played a significant role in making visible a case built on racial stereotypes, their reporting also contained racializing and paternalistic stereotyping that contribute to the reproduction of both everyday and systemic racism