Add to ORKGA surge in Korean popular culture exports (cinema, live and recorded music, and television program content), commenced in the late 1990’s. While its causes have been the subject of speculation from a mainly sociological perspective, its growth and spread from an international marketing perspective has been less researched. After seeking to clarify the content and scope of the Korean Wave, the use of diffusion models to predict its growth is examined, leading to propositions for future testing
The phenomenon, known as the “Korean Wave” or “Hallyu Wave”, has been now more impactful than in pre...
Over the past few years, an increasing amount of Korean popular cultural content – including televis...
This presentation was delivered as the keynote speech at the 2013 Korean Culture Forum, A Bridge to ...
The Korean Wave, or ‘Hallyu,’ is a curious topic for cultural researchers. Though South Korean popul...
South Korea is internationally well known for its ethnic and cultural homogeneity, economic and tech...
Over the past decade, Korean popular culture has spread infectiously throughout the world. The term,...
This is a multi-country analysis of the media coverage on the Korean wave phenomenon. It critically ...
The Korean wave, especially over the past few years, has had a significant impact on the world. More...
Pop culture has become a major South Korean export. Only superlatives seem to apply to its popularit...
This article examines the changing characteristics in defining the Koreanness of Korean popular cult...
Jeannie Han, Senior Vice President, Paramount Pictures. Jeannie is directly involved with all aspect...
The “Korean Wave” refers to the love of South Korean cultural products. The wave has started in East...
The Korean Wave(Hallyu in Korean) is becoming a hot issue in Korea. It refers to the significant inc...
This article explores a regionally specific phenomenon and logic of transnational popular cultural f...
Koreańska fala to obserwowane od lat dziewięćdziesiątych XX wieku zjawisko polegające na rosnącym za...
The phenomenon, known as the “Korean Wave” or “Hallyu Wave”, has been now more impactful than in pre...
Over the past few years, an increasing amount of Korean popular cultural content – including televis...
This presentation was delivered as the keynote speech at the 2013 Korean Culture Forum, A Bridge to ...
The Korean Wave, or ‘Hallyu,’ is a curious topic for cultural researchers. Though South Korean popul...
South Korea is internationally well known for its ethnic and cultural homogeneity, economic and tech...
Over the past decade, Korean popular culture has spread infectiously throughout the world. The term,...
This is a multi-country analysis of the media coverage on the Korean wave phenomenon. It critically ...
The Korean wave, especially over the past few years, has had a significant impact on the world. More...
Pop culture has become a major South Korean export. Only superlatives seem to apply to its popularit...
This article examines the changing characteristics in defining the Koreanness of Korean popular cult...
Jeannie Han, Senior Vice President, Paramount Pictures. Jeannie is directly involved with all aspect...
The “Korean Wave” refers to the love of South Korean cultural products. The wave has started in East...
The Korean Wave(Hallyu in Korean) is becoming a hot issue in Korea. It refers to the significant inc...
This article explores a regionally specific phenomenon and logic of transnational popular cultural f...
Koreańska fala to obserwowane od lat dziewięćdziesiątych XX wieku zjawisko polegające na rosnącym za...
The phenomenon, known as the “Korean Wave” or “Hallyu Wave”, has been now more impactful than in pre...
Over the past few years, an increasing amount of Korean popular cultural content – including televis...
This presentation was delivered as the keynote speech at the 2013 Korean Culture Forum, A Bridge to ...