Teenagers' in a developing country, their social class and TV program preferences in a globalising market

Evidence is mounting that consumer needs and wants are increasingly converging. This convergence is aided by a variety of products and services, including satellite dishes and globe-spanning TV networks. It is often claimed that MTV has drastically changed youth culture around the world, defining popular culture and speaking on behalf of teenagers everywhere. However, it is often argued that different classes watch different television programs. Using data gathered from Bangladesh, this research aims to find out the types and origins of TV programs mostly watched by developing country teenagers and differences in the TV program preferences of developing country teenagers of different social backgrounds. Findings show that; Bangladeshi teenagers prefer to watch contemporary reality type entertaining talent hunt, quiz and lifestyle shows more than talk shows that probably they do not see of relevance to them. As far as their TV watching behaviour is concerned, the teenagers market is much more regionalised than globalised. It is more so in case of lower social class teenagers whereas, teenagers of middle social class background are relatively more globally and less locally oriented than their lower social class counterparts