In the fable by Rumi, six blind men seeking information as to what an elephant looks like, lays their hands on a different part of the animal’s body and based on the evidence deduce that the elephant is like the part that they are touching. Unable to agree as to its real shape, the inquiry ends in a violent argument. At the beginning of the film, SEEING THE ELEPHANT, in an all-but-deserted, late-night bus stop shelter, an advertising poster selling mobile phones ('The good life is as close as a call') disturbs the already disturbed evening of a Chinese copywriter. In the ad, the graphic of the man holding up a phone comes to life and changes places with his ad-man/creator. Escaping from the commercial captivity of the poster, he sets out in...