The role of media in multicultural Australia : pluralizing national identity

In this talk I want to focus on the activities of Australia's internationally unique multicultural national public service broadcaster - the Special Broadcasting Service - or SBS as it is commonly referred to. Between 2004 and 2008 I worked with two colleagues. Professor Ien Ang and Lamia Dabboussy, researching the history, impacts and significance of SBS on Australian society. SBS was involved in this project supporting it with access to archives. interviews and more. This paper draws on this collaborative research and the book we published titled The SBS Story: broadcasting cultural diversity