Add to ORKGFocus on an ethnic group's network can provide a preliminary assessment of its attractiveness as a market segment, while analysis of its social and economic ties can guide the development of a targeting strategy. Two ethnic communities in Sydney, Australia are used to develop the argument
Ethnic Marketing is a practical guide to marketing to ethnic communities in various countries and cu...
Cultural, historical and social differences and similarities between and within ethnic groups presen...
The Ethnic Chinese Entrepreneurs (BCEs) are making substantial economic contributions to Australia. ...
Ethnic diversity within advanced economies provides opportunities for marketing strategies based on ...
In rejecting frameworks for ethnic marketing that focus on conceptualising individual ethnicity as a...
This paper develops a research framework to examine cultural diversity from a marketing perspective....
While there is an increasing number of companies realising the potential that the diverse ethnic mar...
While there is an increasing number of companies realising the potential that the diverse ethnic mar...
While there is an increasing number of companies realising the potential that the diverse ethnic mar...
To better understand the opportunities for Australian ethnic small businesses to internationalise, t...
While there is an increasing number of companies realizing the potential that the diverse ethnic mar...
Based on evidence adduced from previous studies conducted in different countries and modifying the n...
Several studies, mostly from the US, Canada and UK have focused on ethnic entrepreneurs and analysed...
This paper seeks to strengthen the rationale for multicultural marketing. The growth in the size and...
A globalization process epitomised by historically large cross-border population movements with rapi...
Ethnic Marketing is a practical guide to marketing to ethnic communities in various countries and cu...
Cultural, historical and social differences and similarities between and within ethnic groups presen...
The Ethnic Chinese Entrepreneurs (BCEs) are making substantial economic contributions to Australia. ...
Ethnic diversity within advanced economies provides opportunities for marketing strategies based on ...
In rejecting frameworks for ethnic marketing that focus on conceptualising individual ethnicity as a...
This paper develops a research framework to examine cultural diversity from a marketing perspective....
While there is an increasing number of companies realising the potential that the diverse ethnic mar...
While there is an increasing number of companies realising the potential that the diverse ethnic mar...
While there is an increasing number of companies realising the potential that the diverse ethnic mar...
To better understand the opportunities for Australian ethnic small businesses to internationalise, t...
While there is an increasing number of companies realizing the potential that the diverse ethnic mar...
Based on evidence adduced from previous studies conducted in different countries and modifying the n...
Several studies, mostly from the US, Canada and UK have focused on ethnic entrepreneurs and analysed...
This paper seeks to strengthen the rationale for multicultural marketing. The growth in the size and...
A globalization process epitomised by historically large cross-border population movements with rapi...
Ethnic Marketing is a practical guide to marketing to ethnic communities in various countries and cu...
Cultural, historical and social differences and similarities between and within ethnic groups presen...
The Ethnic Chinese Entrepreneurs (BCEs) are making substantial economic contributions to Australia. ...