A test of the theory of planned behavior in underage lottery gambling

Rational reasoning models such as the theories of reasoned action and planned behaviour propose that behaviour is a result of conscious intentions. It has been suggested that this theory is especially applicable in high involvement decision making, including product adoption by the young. The theory has also been widely used to interpret the consumption of illicit products as well as adult only products by teens. However, a growing body of literature casts doubts on application these theories. This study uses structural equation modeling to test the application of the theory of planned behaviour in the adoption of a gambling product by under age teens. The results reveal a model not suitable for predicting behaviour, with acceptable fit found only for intentions