Media companies, like all other companies, operate in the competitive environment and seek their own purposes. Considering the fact that these companies produce a specific product, they accomplish, or should accomplish, a specific mission – to serve the interests of society. However, the products produced by the media not always match the interests of society. To assess the state of marketing ethic of the Llithuanian media means, of the actions that have the biggest influence on ethical decisions, quantitative media companies’ a research was performed in November–December 2006 by e-mail. Taking into consideration the operation of media companies in a double product market, two groups of persons were investigated: (1) persons responsible for...
In this interview study I have examined eleven Swedish advertisers and professional communicators an...
Given the current situation of the billboard advertising industry in the Philippines, the researcher...
Recent events in New Zealand have focussed public attention on business ethics, and led to calls for...
Žiniasklaidos įmonės, kaip ir kitos įmonės, veikia konkurencinėje aplinkoje, siekia įgyvendinti savo...
Ethical Media in Lithuania: in the Search of the Achilles' Heel Authors whose main research object i...
Sexuality and violence in the media have received significant attention by the researchers in commun...
Advertising is an area of economic life, with a lot of moral dilemmas. This is an area in which conf...
Research problem can be broadly formulated as the expression of the norms of law and ethics in the f...
understand the importance of ethics in marketing decision making, it is necessary to examine factors...
Yra pastebėta, kad, kiek tai liečia etiką, marketingo sprendimai skirtingose situacijose skiriasi. I...
Ethics is one of significant and at the same time indispensable aspects of operations by contemporar...
The aim of this thesis was to study the importance of ethics in business, and why companies are shif...
This article aims at reviewing the literature of ethics applied to business and its communication. I...
Gaski (1999) is critical of marketing ethics and suggests that its ethical guidelines amount to no m...
The relevance of the study is related to the development of the advertising industry, and as this in...
In this interview study I have examined eleven Swedish advertisers and professional communicators an...
Given the current situation of the billboard advertising industry in the Philippines, the researcher...
Recent events in New Zealand have focussed public attention on business ethics, and led to calls for...
Žiniasklaidos įmonės, kaip ir kitos įmonės, veikia konkurencinėje aplinkoje, siekia įgyvendinti savo...
Ethical Media in Lithuania: in the Search of the Achilles' Heel Authors whose main research object i...
Sexuality and violence in the media have received significant attention by the researchers in commun...
Advertising is an area of economic life, with a lot of moral dilemmas. This is an area in which conf...
Research problem can be broadly formulated as the expression of the norms of law and ethics in the f...
understand the importance of ethics in marketing decision making, it is necessary to examine factors...
Yra pastebėta, kad, kiek tai liečia etiką, marketingo sprendimai skirtingose situacijose skiriasi. I...
Ethics is one of significant and at the same time indispensable aspects of operations by contemporar...
The aim of this thesis was to study the importance of ethics in business, and why companies are shif...
This article aims at reviewing the literature of ethics applied to business and its communication. I...
Gaski (1999) is critical of marketing ethics and suggests that its ethical guidelines amount to no m...
The relevance of the study is related to the development of the advertising industry, and as this in...
In this interview study I have examined eleven Swedish advertisers and professional communicators an...
Given the current situation of the billboard advertising industry in the Philippines, the researcher...
Recent events in New Zealand have focussed public attention on business ethics, and led to calls for...